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Discover the magic of Fairytales

You might have grown up thinking that fairytales only take place in a land far far away, but thanks to the enterprising Emirati mommy duo, Fatma Al Madani and Asma Al Fahim, Dubai has its own headquarters for imaginative magic – Fairytales.

Kiddies can blend into their make believe surroundings by dressing up as the characters in their imaginary world, and there are a host of other delightful details to discover. Playing here is less about literally running wild and more about letting the imagination run wild. The game here is creative play, at its best. 

The charming and compact space is so much more than indoor play as you know it. It features a custom made princess castle and a swashbuckling pirate ship (both of which have excellent means of escape – via a slide!) So the stage is set for your little ones to live their own enchanted stories. Our personal favourite is the giant indoor tree with a hidden reading nook inside its trunk. 

With a separate events space onsite, there is a busy activities schedule with classes on offer during the week and the opportunity to hire the space on weekends for birthday parties (more on that later). Check out the class schedules on the Fairytales website and book in for one of Ayesha’s art classes, she is Fatma’s cousin and truly inspiring, we love what she’s doing. 

The birthday packages here are next level! Fully bespoke parties can be created based on your dream theme (didn’t we say that creativity is king here?) Pick a movie, book, character, anything, and the decorations, set-up, and favours can all be made from scratch. The creations that we saw first hand were brilliantly thought out and beautifully crafted by the talented team. You have the choice to book the events room at Fairytales or have the set up at a location of your choice. Not feeling inspired? Leave it to them, they can even do the thinking for you. 

Insider tip: Take up the ‘Book a Fairy’ service to leave your little ones in the one-to- one care of a member of the qualified team, whilst you run through some errands near by, or even grab a quick pamper at one of Jumeriah Town Centre’s salons.